Sr. Specialist, Marketing

Job Description

New hires in office-based roles in the US & Puerto Rico will be required, subject to applicable law, to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption to this vaccination requirement that can be accommodated without an undue burden to the operation. However, subject to applicable law, employees working in roles that the Company determines require routine collaboration with external stakeholders, such as employees in customer facing commercial or research based roles, will be required to be fully vaccinated as a condition of employment.
 

Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere. 
 

The primary responsibilities of the Marketing Lead are formulating and lead marketing strategy and initiatives for the MAH Aqua North America Team.  This includes working with and collaborating with the Leadership, Sales and Global Marketing teams to ensure the four brands of MAH Aqua North America are represented and assist us in driving towards sales and revenue goals.  This position requires a strong understanding of organizing and leading marketing campaigns and overall marketing plans.
 

Key Competencies:

Key responsibilities may include but are not limited to:

• Develop and manage overall marketing strategy for MAH Aqua North America in consultation with the Aqua North America Commercial Lead, Regional BUD Aqua Lead, and Global Marketing
• Lead marketing initiatives for the organization, while working with Global Marketing to implement marketing plans by brand or new product introduction for North America Market
• Current Products/Brands Include:  Biomark, Vaki & AGO, Biopharma
• Oversee the marketing committee, comprised of the Conservation Team Lead, Fisheries and Aquaculture Team Lead and other Key Account Managers from MAH Aqua North America, to identify marketing initiatives that support sales goals across brands.
• Implement marketing initiatives, track ROI, and present results on a quarterly basis from website, Google Ad Word Campaigns, social media platforms and other print and digital campaigns. Revisiting upcoming quarter initiatives with marketing committee to ensure plans are still relevant.
• Clearly communicate marketing initiatives to MAH Aqua North America Conservation, Fisheries & Aquaculture, Professional Services and After Sales Support Teams.
• Lead relationships with key service providers, agencies, etc. as relating to marketing tasks 
• Participate in, assist with coordination, and support sales team's activity at tradeshows, conferences, sales tours, customer visits & workshops 
• Oversee and build budget forecasts for tradeshow, conference, workshop, sales travel, advertising, and promotional materials with collaboration from Commercial Lead and other Aqua teams
• Manage and maintain the North America Aqua marketing budget to ensure it supports projected sales travel, advertising, promotional materials, and other operational costs
• Maintain Biomark website, social media channels, Google Analytics and AdWords campaigns, and collaborate on content for our company's Animal Health USA aqua species website.
• Oversee marketing committee to generate ideas for social media posts by quarter, then schedule across MAH Aqua North America and brand related Social Media platforms, then track results to communicate in quarterly update
• Champion new and innovative ways of working that embrace new technologies and business efficiencies to optimize marketing capabilities and MAH Aqua species brand exposure 
• Remain abreast of marketing trends and innovations to maximize innovative brand messaging techniques. 
• Collaborate with Global Marketing and Communications to be aware of new product introductions & updates and localize global materials for North America to share via paid ads, social media, and on Biomark.com 
• Create and review promotional material, and comply with all marketing approval processes, and legal, statutory, and corporate requirements using Veeva Promomats. 
• Manage agency projects, budget, and deliverables
   

Scope & Context:

• This position is an individual contributor role.  It is critical that the Marketing Lead position demonstrates the leadership ability to foster collaborative relationships and build a partnership with other internal stakeholders and teams.
   

Qualifications:

Education Minimum Requirements

• Bachelor's degree from an accredited university in Marketing or related
   

Required Experience & Skills

• Possess a can-do approach with a genuine desire to work with others in achieving desired outcomes 
• Experience in supporting the building and implementation of marketing/brand initiatives and delivering campaigns in a fast-paced environment 
• Experience utilizing different communication platforms across multiple channels, including digital and social
• Understanding of how to use data to develop and track ROI on marketing campaigns and willingness to expand on those skills 
• Ability to manage marketing initiatives from concept to implementation in collaboration with Sales teams
• Personal resilience and ability to thrive and remain motivated through periods of change 
• Drive to succeed with a passion for marketing and delivering innovative and impactful campaigns in a timely manner
• Computing skills: Microsoft 365 Office Programs
• Ability to travel up to 15%
  
  Preferred Experience & Skills

• 3-5 years of marketing experience or relevant field highly preferred.
• Demonstrated capability to collaborate in cross functional teams
• Ability to support sales teams in terms of marketing materials and campaigns
• Basic knowledge and understanding of Fisheries/Wildlife Conservation and Aquaculture industries
• Basic skill in Adobe Photoshop, Illustrator and InDesign, experience managing WordPress themes, as well as social media scheduling platforms like Loomly
   

Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world's food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.
 

Through our commitment to The Science of Healthier Animals , we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets.
 

Who we are
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
 

What we look for 

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
 

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
 

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
 

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
 

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 
 

Employee Status:

Regular

Relocation:

No relocation

Number of Openings:

1

Requisition ID:R167857