Digital User Experience Lead

Syngenta is a global leader in agriculture; rooted in science and dedicated to bringing plant potential to life. Each of our 28,000 employees in more than 90 countries work together to solve one of humanity’s most pressing challenges: growing more food with fewer resources. A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture. Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture.

About Us

Please note: The preferred location for this position is Greensboro, NC.  Remote locations will be considered based on candidates’ experience and qualifications.

At Syngenta, we are working to build the most collaborative and trusted team in agriculture that provides leading seeds and crop protection innovations to enhance the prosperity of farmers. To support this challenge, Syngenta is currently seeking a Digital User Experience Lead for the Crop Protection Marketing Team.

The Digital User Experience Lead will lead the development and maintenance of Syngenta websites, apps, blogs, webinars and broader digital connectivity in order to create a best-in-class digital customer experience. 

Accountabilities

Champion the use of digital channels to create awareness and demand for Syngenta products and solutions. Ensure that digital owned media touchpoints meet customer needs by utilizing research, analytics and user testing. Integrate digital metrics into the overall marketing performance dashboards. Collaborate with Digital Marketing, Marketing Communications, Agencies, Product Management, Business Units, Syngenta leadership and IT to implement digital touchpoints and align with the Syngenta strategy and the technology roadmaps. Manage digital activities including initial planning, implementation, monitoring, optimization, analysis and reporting. Manage the visual identity of digital deliverables to align with Syngenta branding guidelines. Bring a creative approach to the developments of the digital landscape to find ways to deliver on communication and business objectives more effectively and efficiently. Ensure that digital projects are delivered within agreed timelines, budget, and objectives. Manage website analytics platform configurations, reporting and implementing best practices to the leadership team. Use web analytics and research to analyze trends, develop insights and identify opportunities to optimize performance. Be a subject matter expert in user experience design and user experience testing Develop best practices guidelines for design, usability, and content to ensure consistent and on brand experiences. Identify and implement new digital trends and technologies. Collaborate with business stakeholders to identify needs, goals, and requirements.

Bachelor’s degree preferably in digital marketing, marketing, communications, business, agri-business, information systems and/or related field Solid understanding of digital marketing technologies, tools, and methodologies CMS, personalization, insights gathering, etc. Proven in-depth knowledge of digital metrics Understanding of digital marketing channels Digital User Experience All applicants must be able to work in the US without sponsorship from Syngenta

Preferred Requirements

Google Analytics, Google Tag Manager, Google Data Studio General knowledge of graphics solutions used for website development Working knowledge of internet architecture Certificates, redirects, domains, infrastructure, etc. Working knowledge of HTML, CSS, JavaScript, etc.

What We Offer:

A culture that celebrates diversity & inclusion, promotes professional development, and strives for a work-life balance that supports the team members. offers flexible work options to support your work and personal needs Full Benefit Package Medical, Dental & Vision that starts your first day 401k plan with company match, Profit Sharing & Retirement Savings Contribution Paid Vacation, 12 Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Family and Medical Leave Act FMLA

Equal Employment Opportunity Commission's EEOC

Employee Polygraph Protection Act EPPA

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